I was discussing Obama today with one of the coolest guys I met at the MSA camp and I brought up Obamas new strategy to appeal to younger voters - placing billboard ads in Video Games. I mean, marketers are increasingly turning to in game advertising as a means of connecting with the highly sought after 18 - 35 group.
So i was thinking - since this is all done on a rotational basis on Xbox Live, can you imagine a future where you are playing online in the late afternoon and you see something like this 
Close up of my crappy Microsoft paint two minute jobby (I found the little stick guy online)
So chances are that it might not evoke behaviour change but at least its a reminder of sorts. Just a little nudge.
MJ
