Tuesday, March 20, 2012

Concerning Hippos

I did an informal survey with one of my PR classes a few weeks ago. I asked how many of them had life or home insurance. None of them had. I then asked if any of them remember the 'Hippo' ad to which the entire class started singing in unison 'You need the hippo. You need me baby!'.


Thats a great USP for any company, so Kareema and I started coming up with lame ideas for other companies who could jump on the Hippo Bandwagon.


Play along - but they have to be lame, and rhyme with hippo..




What do you do when you want to smoke and you need a light?


You need the Zippo!


Who do you call when you require a landscaper?


You need the Sipho!


What do you need when your chips are dry?


You need the Dippo!

MJ

1 comment:

corpsekicker said...

Pesky cast members being profane on your day-time TV show?

YOU NEED THE BLIPPO