Friday, January 09, 2009

Concerning Telkom

Has anyone seen the Telkom advert with the guy going through all the possibilities available once you have an ADSL line? I see it alot when I go to the movies. I have some concerns about it.

    1. The advert has really high productions values, so it makes me wonder - if our ads look so good, why do our movies look like shit in the special effects department
    2. You can see that Telkom put big money into this advert - which kinda irritates me because they are still a State parastatal meaning that its marketing budget is indirectly financed by ratepayers. I would rather they use that money to improve services or hire more call centre people than waste it on flashy adverts.
    3. The 'usp' of the advert as well as the concept of the campaign itself centres around the phrase 'do broadband'. So the premise of each statement is foregrounded by 'do' as well. Only problem is that it doesnt quite work. I'l give you an example - the guy says - 'do you listen to music or do you do music?' See, what I mean? But the most ridiculous statement is when he says - 'do you get an education or do you Do education?' Who does education? If you ask me, the Idiot who came up with this concept needs to 'Do Matric' again.

Do Education. My ass!

While i'm picking on Telkom, check out the ASA's ruling concerning one of their misleading Do Broadband adverts from last year. Some Muslim guy complained.

Ask yourself today - are you going to read jummuah, or are you going to Do Jummuah?

2 comments:

KiLLa said...

IM going to Do Durban

Azra said...

I'm not a Telkom fan at all...never have been. I've been advocating and rallying for competition since 1996. If only I had the finance back then.